It’s important to separate personal feelings about the acts of “being green” and “supporting sustainability” from their effectiveness as marketing strategies.
Monthly Archives: March 2010
Nestle’s Quick Facebook Debacle
There is an old adage that “there is no bad PR.” If that was ever true, it’s certainly not true in the age of the Internet.
A Hard Act To Follow
In a world where you’re only as good as your last whatever, there is immense pressure to replicate the success of the last effort.
Decide To Volunteer
The most important step is that first one, where you commit to doing – something.
Old Spice ad: Damn near perfect
…once in a while a spot comes along that just does everything right.