Category Archives: Autism

Effective Marketing and Autism: More In Common Than You’d Think

At its heart, marketing is about communication. Autism, too, is about communication. But not just any communication. Because those around us with autism have enormous challenges with expressive and receptive language. So when you’re communicating with an individual with autism, it’s best to have a particular sense of focus and purpose. In fact, many of the lessons we can learn from those challenges would serve us well as marketers in any setting. Continue reading

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Filed under Advertising & Marketing, Autism, Marketing best practices