Groupon had monopolized the conversation by relying on one of the oldest adages in the book. There is no bad PR.
Category Archives: Marketing myths
The Gap’s Gaffe Tastes Like New Coke
The bottom line for me is this: there was no compelling reason to actually change the iconic logo. But there was a reason to create a marketing-driven ruse about changing the logo.
My Top 5 Marketing Myths
Sure, marketing costs money. So don’t spend. Invest.