Tag Archives: Facebook

Facebook Users Motives: Pure Or Purely Human?

Facebook has become the darling of the social media marketing set largely based on the size of the audience and the relative cost to advertise to subsets of that audience. Now that Twitter has jumped into the fray with ads, time will tell which model will prevail. But I must say I look suspiciously at the results of studies like this done by the Michigan-based firm Morpace.

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Filed under Advertising & Marketing, Facebook, Social media & branding

Nestle’s Quick Facebook Debacle

Undoubtedly, much has been and will be written about Nestle’s very public social media gaffe. And that’s how it should be. They screwed up with a spectacular flash of idiocy that would make John Edwards blush. Most of what I’ve seen so far centers on the specifics of what they did wrong. It was a lot of things, and they were very wrong. However, in an attempt to be constructive, I’d like to suggest some guidelines that could have saved them from the heat they are taking now. Here are five rules I believe they (and every company that participates in social media) should follow:

1. Don’t delete comments unless absolutely necessary. Comments have a near sacred place in social media. Editing or deleting them is serious business and should be done only as a last resort. Specific threats or abusive or especially profane language can be good reasons to delete a comment. And even then, many of those are judgment calls. Otherwise, let the community communicate in the space. Policing people who are changing your logo for their profile picture is a lose-lose proposition, as Nestle’s Facebook experience has shown us. Even if you could win a legal battle over copyright infringement, you’ll never take all these people to court; and you end up looking like a bully. Pick your battles. And be sure they are worth fighting in the first place. Continue reading


Filed under Branding, Facebook, Intellectual property, Nestle, Social media & branding

Pardon me…Your Wall Is Showing

Privacy in the digital age has always been a two way street. But if you’re on Facebook, you have new neighbors. Millions of them.

There is a hot debate right now about Facebook’s new privacy policy. On one hand, the added transparency should allow for relationships to develop and flourish in the digital age as our information is easier to access and navigate. But on the other hand, users lose the control over the context within which they do certain things. And by “certain things” I really mean “everything.” Continue reading

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Filed under Branding, Privacy, Social media & branding