Recently, Dave Fleet wrote a thought-provoking entry in his blog entitled “McDonalds Content and Social Search.” It was, in part, a response to a post by Michael Arrington about the evolution of news content. The bottom line in both instances seemed to be that content is being cheapened by emerging technologies and the ability to react to that trend would determine whether traditional outlets live or die.
First, I think both writers are absolutely right. The searchability of tweets from Twitter and Facebook posts, for instance, will flood an already saturated content base. And, true to form, some of it will be good (useful and/or accurate) and some bad (superfluous and/or inaccurate). However, to me this is another version of a shift that has happened many times before to what we’re now calling “content providers.” Continue reading