Shame on us if we don’t properly build value in what we do in our customers’ minds! If all we’re doing is providing the same things for more money, then we get what we deserve.
Monthly Archives: December 2009
Steaks and Professional Responsibility
It seems like a lifetime ago. I was fresh out of college in local radio sales. This day was particularly exciting because I had my first meeting with an advertising agency! I was to take the owner to lunch. I had my materials ready. My facts and figures straight. What a great opportunity! You see, …
The Tap, Tap, Tap 