Monthly Archives: December 2009

Conventional Wisdom And The Evolution Of Content Providers

Recently, Dave Fleet wrote a thought-provoking entry in his blog entitled “McDonalds Content and Social Search.” It was, in part, a response to a post by Michael Arrington about the evolution of news content. The bottom line in both instances seemed to be that content is being cheapened by emerging technologies and the ability to react to that trend would determine whether traditional outlets live or die.

First, I think both writers are absolutely right. The searchability of tweets from Twitter and Facebook posts, for instance, will flood an already saturated content base. And, true to form, some of it will be good (useful and/or accurate) and some bad (superfluous and/or inaccurate). However, to me this is another version of a shift that has happened many times before to what we’re now calling “content providers.” Continue reading

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Steaks and Professional Responsibility

Balsamic Garlic Herb T Bone Steak Pictures, Images and Photos

It seems like a lifetime ago. I was fresh out of college in local radio sales. This day was particularly exciting because I had my first meeting with an advertising agency! I was to take the owner to lunch. I had my materials ready. My facts and figures straight. What a great opportunity!

You see, I had called in individual accounts. But THIS was an AGENCY with all kinds of accounts. If I could impress this guy, it was my intro to a wealth of new business. All through one contact. This was going to be good. Continue reading

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