Category Archives: Green Marketing

It’s Not Easy Being Green-ish

I’ve seen broad terms like “green marketing” and “sustainable marketing” tossed around with very little explanation as to what they really mean. To remedy that, Mamie Patton’s excellent redux can be found here.

So if we accept these definitions, my question is: How much value do these movements have in the greater marketing scheme? Continue reading

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Filed under Advertising & Marketing, Branding, Energy, Green Marketing, Sustainable marketing