Category Archives: The Gap

The Gap’s Gaffe Tastes Like New Coke

I suppose there are two ways to look at The Gap’s logo flip-flop. One view is that the company really listened to their customers and the graphic arts community at large and wasn’t too proud to admit they made a mistake. I’ve seen quite a few articles that take this stand. And this could very well be the case. On the other hand I have two words for you: New Coke.

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Filed under Advertising & Marketing, Branding, Graphic Design, Marketing myths, The Gap