Category Archives: Apple

One Bad Apple

I remember watching Nixon’s “I am not a crook” speech on TV. At the time, my mother told me that he should just admit what he did and everyone would soon forget about it. “It’s when you deny, deny, deny,” she said. “That’s when you really get in trouble.” Nixon, Clinton…Toyota, Apple. Will they ever learn? Continue reading



Filed under Apple, Branding, Public Relations