Monthly Archives: January 2010

Pardon me…Your Wall Is Showing

Privacy in the digital age has always been a two way street. But if you’re on Facebook, you have new neighbors. Millions of them.

There is a hot debate right now about Facebook’s new privacy policy. On one hand, the added transparency should allow for relationships to develop and flourish in the digital age as our information is easier to access and navigate. But on the other hand, users lose the control over the context within which they do certain things. And by “certain things” I really mean “everything.” Continue reading

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Filed under Branding, Privacy, Social media & branding

Crystal Ball Check: How will companies attract top talent when the employment paradigm shifts?

lightbulbSo, I hear the economy is turning around. Indicators are indicating. Pundits are…punding. And we’re also being told that the last facet of the economy to rebound will be the jobs. The conventional wisdom (horribly over-simplified for effect) goes like this:

  • ACME Manufacturing’s orders slow down due to the sluggish economy.
  • ACME lays off workers.
  • Economy slows down more.
  • ACME lays off more workers.
  • (Insert more of the same here.)
  • Economy begins to heat up.
  • Orders grow at ACME, but current workforce keeps pace.
  • Economy continues to heat up.
  • ACME is not able to keep pace any more, and is forced to add to their workforce.

And…scene! Continue reading

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Filed under Energy, Social media & branding

Dominos’ Dangerous Game

Pizza slice

Though it doesn’t happen often enough, I am always encouraged when advertisers invoke the truth in their marketing. So the recent Domino’s Pizza campaign caught my attention over the holidays. Living in a wheat-free household, I don’t order take-out pizza very often. But I’ve had my share of Domino’s pizza over the years, along with Papa John’s and Pizza Hut. I never harbored the notion that I was getting gourmet cuisine in that oil-soaked cardboard box, but I was always hungry before it showed up and not hungry afterward.

The premise of the campaign is that Domino’s corporate asked for and received customer feedback on the taste of their pizza. Well, the news was not good. And the TV commercials feature actual Domino’s employees recounting some of the negative feedback. They acknowledge it. And they talk about the action taken to combat their problems. This is accompanied by a guarantee that, if you don’t love it, you get your money back. Continue reading

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Filed under Advertising & Marketing, Branding, Social media & branding