Like many media-obsessed folks, I was on Twitter during the Super Bowl watching the critique of the ads in real time. Much of what I was seeing came from people in marketing or social media. And the 140-character limit made for necessarily succinct reviews. There was disagreement and some spirited banter. That is, until the Groupon ad ran. Continue reading
Category Archives: Twitter
When it comes to social media policy in the workplace, more and more companies are deciding to decide. That is, they are finally facing the fact that they might want a policy that deals with the pervasiveness of social media. Regardless of how you feel about it, companies do need a policy. Employees deserve to know what is expected of them. And the policy might as well be not only to allow social media, but to use it as a positive force within the company. Continue reading →
A while back I had a cynical take on a survey of Facebook users. This survey made it appear as though noble intentions were the most popular reason to “Like” a brand. Subsequent offline conversations suggested that this kind of consumer behavior was not only true but predictable. The reason? All marketing is relationship marketing and always has been. This brand loyalty check-to-cheek dance was just the logical extension of what we’ve seen in advertising for decades.