Monthly Archives: August 2010

The Ad Agency Model: What’s Broken?

Don’t get me wrong. Mad Men is great television. And there was a time when that kind of powerful, monolithic agency structure served a purpose as part of a greater business construction. Part of me cannot imagine a world without Madison Avenue and all it embodies. But outside of the super-corporate world, advertising agencies are struggling. Just last week I learned that another iconic Charlotte agency had closed. And it apparently didn’t even make a ripple in the news. Continue reading

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Filed under Advertising & Marketing, Marketing best practices

Social Media At Work: Evangelism Or Stealth?

When it comes to social media policy in the workplace, more and more companies are deciding to decide. That is, they are finally facing the fact that they might want a policy that deals with the pervasiveness of social media. Regardless of how you feel about it, companies do need a policy. Employees deserve to know what is expected of them. And the policy might as well be not only to allow social media, but to use it as a positive force within the company. Continue reading

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Filed under Facebook, Social media & branding, Social Media Policy, Twitter