Category Archives: Branding

Everything Right Is Wrong Again

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They Might Be Giants were right.

Ever look at something that is apparently empirically true, yet still shake your head in disbelief. That’s me – this morning – looking at this article. Continue reading

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Filed under Branding, Facebook, Google+, Millennials, MySpace, Quora, Social media & branding

Groupon: Stunt or Stupidity?

Like many media-obsessed folks, I was on Twitter during the Super Bowl watching the critique of the ads in real time. Much of what I was seeing came from people in marketing or social media. And the 140-character limit made for necessarily succinct reviews. There was disagreement and some spirited banter. That is, until the Groupon ad ran. Continue reading

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Filed under Advertising & Marketing, Branding, Groupon, Marketing best practices, Marketing myths, Public Relations, Social media & branding, Super Bowl Ads, TV Commercials, Twitter

The Gap’s Gaffe Tastes Like New Coke

I suppose there are two ways to look at The Gap’s logo flip-flop. One view is that the company really listened to their customers and the graphic arts community at large and wasn’t too proud to admit they made a mistake. I’ve seen quite a few articles that take this stand. And this could very well be the case. On the other hand I have two words for you: New Coke.

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Filed under Advertising & Marketing, Branding, Graphic Design, Marketing myths, The Gap

Chevy – Poster Child for Sexism?

What a gorgeous bit is nostalgia from Chevrolet! Or whatever this is trying to be. Especially in tough economic times like these, I like to think about the possible target audiences. Even for a poster, which is not technically advertising. Continue reading

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Filed under Advertising & Marketing, Automotive, Branding, Marketing to women, Nostalgia, Sexism

One Bad Apple

I remember watching Nixon’s “I am not a crook” speech on TV. At the time, my mother told me that he should just admit what he did and everyone would soon forget about it. “It’s when you deny, deny, deny,” she said. “That’s when you really get in trouble.” Nixon, Clinton…Toyota, Apple. Will they ever learn? Continue reading

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Filed under Apple, Branding, Public Relations

Meet The New Boss. Same As The Old Boss.

A while back I had a cynical take on a survey of Facebook users. This survey made it appear as though noble intentions were the most popular reason to “Like” a brand. Subsequent offline conversations suggested that this kind of consumer behavior was not only true but predictable. The reason? All marketing is relationship marketing and always has been. This brand loyalty check-to-cheek dance was just the logical extension of what we’ve seen in advertising for decades.

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Filed under Advertising & Marketing, Branding, Facebook, Social media & branding, Twitter

My Tampon Ad Post. Really.

Ok. I’ll be the first to admit it. I don’t know much about tampons. Never really needed to, being a guy. I’ll even admit that, when tampon commercials come on TV, I don’t generally watch. Let’s face it. I’m just not their market.

Well, that all changed. Today. Continue reading

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Filed under Advertising & Marketing, Branding, Marketing to women, TV Commercials