Category Archives: Marketing best practices

Groupon: Stunt or Stupidity?

Like many media-obsessed folks, I was on Twitter during the Super Bowl watching the critique of the ads in real time. Much of what I was seeing came from people in marketing or social media. And the 140-character limit made for necessarily succinct reviews. There was disagreement and some spirited banter. That is, until the Groupon ad ran. Continue reading

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Filed under Advertising & Marketing, Branding, Groupon, Marketing best practices, Marketing myths, Public Relations, Social media & branding, Super Bowl Ads, TV Commercials, Twitter

The Roy With The Thorn In His Side

Maybe the best career path to being a college basketball coach is through marketing. Follow me here. If you’re in marketing, you’re at least used to criticism and second guessing. Being the target of blame and derision. Unlike some coaches who shall remain nameless. Like Roy Williams. Continue reading

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Filed under Advertising & Marketing, Marketing best practices

How About a Stimulus Plan for Marketing?

U.S. businesses are sitting on unprecedented amounts of capital right now. In many sectors, business has generally come back enough to make a little money. Not enough to hire people again. And certainly not enough to spend some of it on marketing. Perish the thought! Continue reading

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Filed under Advertising & Marketing, Marketing best practices, Non-profits, Social media & branding

Know When To Fold ‘Em

The sage Kenny Rogers was full of great advice. But none was better than “…know when to hold ‘em, know when to fold ‘em.” That bit of knowledge is crucial in nearly every aspect of life. Whether you’re gambling with men packing pistols, running a floundering NFL franchise or assembling a marketing plan. Continue reading

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Filed under Advertising & Marketing, Marketing best practices, Sports Marketing

The Ad Agency Model: What’s Broken?

Don’t get me wrong. Mad Men is great television. And there was a time when that kind of powerful, monolithic agency structure served a purpose as part of a greater business construction. Part of me cannot imagine a world without Madison Avenue and all it embodies. But outside of the super-corporate world, advertising agencies are struggling. Just last week I learned that another iconic Charlotte agency had closed. And it apparently didn’t even make a ripple in the news. Continue reading

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Filed under Advertising & Marketing, Marketing best practices

Effective Marketing and Autism: More In Common Than You’d Think

At its heart, marketing is about communication. Autism, too, is about communication. But not just any communication. Because those around us with autism have enormous challenges with expressive and receptive language. So when you’re communicating with an individual with autism, it’s best to have a particular sense of focus and purpose. In fact, many of the lessons we can learn from those challenges would serve us well as marketers in any setting. Continue reading

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Filed under Advertising & Marketing, Autism, Marketing best practices