Chevy – Poster Child for Sexism?

What a gorgeous bit is nostalgia from Chevrolet! Or whatever this is trying to be. Especially in tough economic times like these, I like to think about the possible target audiences. Even for a poster, which is not technically advertising. Continue reading

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Filed under Advertising & Marketing, Automotive, Branding, Marketing to women, Nostalgia, Sexism

The Ad Agency Model: What’s Broken?

Don’t get me wrong. Mad Men is great television. And there was a time when that kind of powerful, monolithic agency structure served a purpose as part of a greater business construction. Part of me cannot imagine a world without Madison Avenue and all it embodies. But outside of the super-corporate world, advertising agencies are struggling. Just last week I learned that another iconic Charlotte agency had closed. And it apparently didn’t even make a ripple in the news. Continue reading

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Filed under Advertising & Marketing, Marketing best practices

Social Media At Work: Evangelism Or Stealth?

When it comes to social media policy in the workplace, more and more companies are deciding to decide. That is, they are finally facing the fact that they might want a policy that deals with the pervasiveness of social media. Regardless of how you feel about it, companies do need a policy. Employees deserve to know what is expected of them. And the policy might as well be not only to allow social media, but to use it as a positive force within the company. Continue reading

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Filed under Facebook, Social media & branding, Social Media Policy, Twitter

One Bad Apple

I remember watching Nixon’s “I am not a crook” speech on TV. At the time, my mother told me that he should just admit what he did and everyone would soon forget about it. “It’s when you deny, deny, deny,” she said. “That’s when you really get in trouble.” Nixon, Clinton…Toyota, Apple. Will they ever learn? Continue reading

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Filed under Apple, Branding, Public Relations

Meet The New Boss. Same As The Old Boss.

A while back I had a cynical take on a survey of Facebook users. This survey made it appear as though noble intentions were the most popular reason to “Like” a brand. Subsequent offline conversations suggested that this kind of consumer behavior was not only true but predictable. The reason? All marketing is relationship marketing and always has been. This brand loyalty check-to-cheek dance was just the logical extension of what we’ve seen in advertising for decades.

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Filed under Advertising & Marketing, Branding, Facebook, Social media & branding, Twitter

Facebook Users Motives: Pure Or Purely Human?

Facebook has become the darling of the social media marketing set largely based on the size of the audience and the relative cost to advertise to subsets of that audience. Now that Twitter has jumped into the fray with ads, time will tell which model will prevail. But I must say I look suspiciously at the results of studies like this done by the Michigan-based firm Morpace.

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Filed under Advertising & Marketing, Facebook, Social media & branding

Effective Marketing and Autism: More In Common Than You’d Think

At its heart, marketing is about communication. Autism, too, is about communication. But not just any communication. Because those around us with autism have enormous challenges with expressive and receptive language. So when you’re communicating with an individual with autism, it’s best to have a particular sense of focus and purpose. In fact, many of the lessons we can learn from those challenges would serve us well as marketers in any setting. Continue reading

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Filed under Advertising & Marketing, Autism, Marketing best practices