Like many media-obsessed folks, I was on Twitter during the Super Bowl watching the critique of the ads in real time. Much of what I was seeing came from people in marketing or social media. And the 140-character limit made for necessarily succinct reviews. There was disagreement and some spirited banter. That is, until the Groupon ad ran. Continue reading
Category Archives: TV Commercials
Ok. I’ll be the first to admit it. I don’t know much about tampons. Never really needed to, being a guy. I’ll even admit that, when tampon commercials come on TV, I don’t generally watch. Let’s face it. I’m just not their market.
Well, that all changed. Today. Continue reading
I’ve worked on television commercials since the 80s, so I’m a tough audience. But I can say with near certainty that most of the commercials that make it to TV are just not very good. There are a million reasons why. Some legitimate (budget, timing, etc.) and some not (poor writing, bad execution, etc.). But once in a while a spot comes along that just does everything right. The Old Spice commercial “I’m on a Horse” is one of those, for me at least. Here are five reasons why this one does it right:
1. Excellent execution. This is just done very well. The writing is crisp and funny, with just the right balance of silly and deadpan delivery. The talent, Isaiah Mustafa is just wonderful. The right look, excellent delivery and the perfect presence to pull off the comedy of the writing and communicate its message. It’s engaging for the full thirty seconds, but has a wonderfully unpredictable and memorable payoff at the end. But most of all, they make a very difficult set of logistical challenges look simultaneously easy and fascinating. Continue reading